Objective: Have McDonald’s CSR commitments recognised by opinion leaders
Solution: Creation of a partnership between Le Monde, Sciences Po, and McDonald’s to organise a leading symposium on sustainable development.
A renowned event with the presence of ministers, influencers, entrepreneurs, etc.
Related contributory content strategy: blogs, articles, supplements.
An operation produced with Synergence and Omnicom.
Advocacy
1 March 2018