McDonald’s

Objective: Have McDonald’s CSR commitments recognised by opinion leaders

Solution: Creation of a partnership between Le Monde, Sciences Po, and McDonald’s to organise a leading symposium on sustainable development.

A renowned event with the presence of ministers, influencers, entrepreneurs, etc.

Related contributory content strategy: blogs, articles, supplements.

An operation produced with Synergence and Omnicom.

Info

Category:

Advocacy

Date:

1 March 2018