TOTAL
Objective: to make the general public understand the new "Committed to better Energy" signature through proof. Solution: Development of an international partnership with CNBC including: - Co-created editorial content: the Sustainable Energy series, a 26-minute magazine sponsored by Total, broadcast at prime time. -100% Total speaking spaces: the equivalent of a blog on the CNBC website with 2 articles and feature reports on Total projects per month - An ad hoc social media strategy - An internal sharing strategy for our content. Results: 68% completion rate for videos vs 40% benchmark 10 minutes spent on content vs 3-minutes benchmark 4% engagement...
