Whatever the field–companies, associations, or politics–content is the key to implementing the right measures and getting them accepted both internally and externally. Why? Because they are voices. They show the humans behind the initiatives and put a face to the voice to craft a particular message. Participation, sharing, prioritisation: Writing and telling the story behind your projects and ambitions to rally the public to your cause is our challenge. For this, we have developed a method with four stages: