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Our 10 commandments
WE ADDRESS INDIVIDUALS, NOT TARGETS.
WE DO NOT ADDRESS CONSUMERS BUT AN AUDIENCE.
WE DO NOT BUILD AN ARGUMENT TO DEFEND OURSELVES FROM CRITICS, BUT WE CO-BUILD A PROJECT WITH STAKEHOLDERS.
WE DO NOT SHOWCASE THE GOOD TO HIDE THE BAD, BUT WE RELY ON THE STRONG AND WEAK POINTS TO FULFIL OUR COMMITMENTS.
OUR ACTIONS ARE FOR THE LONG TERM, NOT THE SHORT.
SUSTAIN COMMUNICATES ON ACTION, NOT ON INTENTIONS.
WE TAKE INDIVIDUALS’ OPINIONS INTO ACCOUNT USING ALL THE MODERN CONVERSATIONAL TOOLS.
WE RESPECT EVERYONE’S PROFESSIONS.
OUR FLEXIBILITY AND INSATIABLE CURIOSITY ALLOW US TO ADAPT TO VARIOUS SITUATIONS SUCH AS CRISIS SITUATIONS.
WE WORK IN A SUSTAINABLE WAY THAT RESPECTS MEN, WOMEN, AND PROCESSES.
